Pengaruh Corporate Identity terhadap Keputusan Menggunakan Produk Simpanan Mudharabah Khusus Pelajar di Baitul Maal Wat Tamwil (BMT) Madani

The purpose of this study was to analyze whether there is an influence between Corporate Identity on the decision use mudharabah savings products specifically for students in BMT Madani Sepanjang, Sidoarjo. This type research associative quantitative. population used as many 400 people, while sample 200, determination data using Non Probability Sampling technique. collection method interview, observation and questionnaire. analysis uses simple linear analysis. results obtained indicate that a positive significant students. variable 36.8%, 63.2% influenced by other variables.